| Topic | Free Resource | Paid Resource | |-------|---------------|---------------| | | Google Trends, TikTok Creative Center | BuzzSumo (pro) | | Lighting basics | YouTube – Film Riot: Three‑Point Lighting | Lynda.com (LinkedIn Learning) | | Color grading | DaVinci Resolve (free) tutorials on Blackmagic Design site | MotionVFX LUT packs | | Caption writing | HubSpot blog “How to Write Instagram Captions” | Copywriting courses on Skillshare | | Analytics | Native platform insights (TikTok, Instagram) | Sprout Social, Hootsuite Insights |

| Step | What to Do | Why It Matters | Quick Tips | |------|------------|----------------|------------| | | Write a one‑sentence statement of what you want the piece to achieve (e.g., “Show how to make a 5‑minute dessert that looks like a gemstone”). | Clear goals steer concept, tone, and distribution. | Use the SMART framework (Specific, Measurable, Achievable, Relevant, Time‑bound). | | 2. Know your audience | Create a short persona: age, interests, platform habits, pain points. | Content that resonates is more likely to be shared. | Look at your existing analytics (YouTube, TikTok, Instagram) for demographic clues. | | 3. Trend research | • Scan TikTok “For You” page, YouTube Shorts, Instagram Reels, & trending hashtags. • Use tools like Google Trends , AnswerThePublic , BuzzSumo , or Exploding Topics . | Riding a hot trend gives the algorithm a boost. | Bookmark 3–5 trends that align with your niche, then pick the one that feels most authentic. | | 4. Brainstorm a hook | Write at least 3 different opening ideas that grab attention in ≤ 3 seconds (shock, humor, mystery, bold claim). | The hook decides whether viewers keep watching past the first few seconds. | Test each hook on a friend or a quick poll in your stories. | | 5. Sketch a storyboard | Roughly sketch each scene (or write a shot list) with: • Visual description • On‑screen text • Audio cue (music, SFX, voice‑over) | Prevents wasted time on set and ensures a logical flow. | Keep it simple: 8–12 frames for a 30‑second piece, 20–30 for a 2‑minute video. | | 6. Assemble assets | • Gather props, costumes, locations. • Source royalty‑free music (Epidemic Sound, Artlist, YouTube Audio Library). • Choose a consistent visual style (color palette, typography). | High‑production value starts before the camera rolls. | Use a Google Sheet to track each asset’s status (✅ ready, ⏳ pending). |

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