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Broadcasting is becoming more participatory. Technologies like VR and spatial computing allow fans to watch games from first-person player perspectives or "sit" courtside in virtual environments. IPTech and Provenance:

Key shifts are redefining how content is produced and monetized: The 5 Biggest Entertainment Trends in 2022 - GWI www.sexxxx.inbai.com

Furthermore, the pendulum is swinging toward FAST channels (Free Ad-Supported Television)—think Pluto TV or the Roku Channel. These mimic the old cable experience (linear channels) but with digital content. It appears the audience never hated ads; they hated irrelevant, repetitive ads during content they didn't choose. Broadcasting is becoming more participatory

The Evolution of Entertainment Content and Popular Media: A Digital Revolution they hated irrelevant