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The most successful viral videos often trade on specificity: the unique laugh of a baby, the distinctive outfit of a fashion week attendee, the exact shade of fury on a politician’s face. The covered face operates on the opposite principle: universality.
The most successful viral videos often trade on specificity: the unique laugh of a baby, the distinctive outfit of a fashion week attendee, the exact shade of fury on a politician’s face. The covered face operates on the opposite principle: universality.
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