Furthermore, the rhyme and rhythm of the phrase make it sticky. Try saying it fast: Gesek-dulu-janji-cuma-kepalanya-doang-eh-mentok-babe. It has a poetic meter, a narrative arc (exposition, conflict, climax, resolution), and a punchline. That is the hallmark of great slang.
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It mimics a deceptive promise made during a sexual encounter. Furthermore, the rhyme and rhythm of the phrase
To understand why this specific string of words took off, we have to break down the colloquialisms: a narrative arc (exposition