| Year | Milestone | Significance | |------|-----------|--------------| | 2012 | Beta launch (invite‑only) | Tested platform stability and gathered feedback from early adopters. | | 2014 | Public rollout with 5,000+ videos | Marked transition from niche to mass audience. | | 2016 | Introduction of a revenue‑share model for creators | Incentivised high‑quality content production. | | 2018 | Mobile app launch (Android & iOS) | Capitalised on smartphone usage, boosting daily active users. | | 2020 | Integration of AI‑driven recommendation engine | Improved user retention and discovery. | | 2022 | Partnership with Tamil film distributors for exclusive streaming rights | Elevated platform credibility and broadened catalogue. | | 2024 | Launch of a bilingual (Tamil‑English) subtitle service | Expanded accessibility for diaspora and non‑Tamil speakers. |
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