: The famous logo of an eye between two cannabis leaves (chala) was originally just one of twelve illustrations Lala created for the band's first self-titled album.
The typography associated with , the iconic Argentine rock band, is defined by two primary visual identities: the hand-drawn "eye" logo and the distinct fonts used on their most famous album covers. 1. The "Viejas Locas" Logo (The Eye) tipografia de viejas locas
), a designer and illustrator who worked closely with the band during their early years. : The famous logo of an eye between
Many of these signs attempt to add a 3D drop shadow. However, the old lady cannot decide where the light comes from. The shadow falls down on the first letter, to the right on the second, and up on the third. The result is a typeface that looks like it is rotating in a haunted house. The "Viejas Locas" Logo (The Eye) ), a
Professional typography rests on a perfect horizontal line. Viejas locas typography oscillates like a seismograph during an earthquake. Words go uphill, then panic, then go downhill, then level out.
: To capture the "street" look of the logo, use heavy stencil fonts like Stardos Stencil or Capture It . Retro Rock Fonts : Shuttleblock : A versatile, retro-inspired sans-serif.
