However, as internet speeds increased and streaming technology improved, the movie rental industry began to shift once again. Consumers began to prefer streaming movies and TV shows directly to their devices, rather than waiting for physical DVDs to arrive in the mail. Netflix, which had initially focused on DVD rentals, began to shift its focus to streaming, launching its streaming service in 2007.

At , we bring you a vast library of genres: from timeless black-and-white classics and cult favorites to blockbuster hits and indie gems. Our easy-to-navigate website lets you browse, rent, and have DVDs delivered straight to your mailbox. No late fees, no digital buffering—just pure cinematic joy.

However, this strategy had two major flaws: