: The screen industry is projected to contribute nearly US$10 billion to the national GDP by 2027. Music and the "Experience" Economy

The keyword for the next decade is South Korea has K-pop; Indonesia is building "I-pop" (Indonesian Pop).

For the average Indonesian household, the evening is not complete without the melodramatic chime of a sinetron . These soap operas, often produced by giants like MNC Pictures and SinemArt, have been the backbone of free-to-air television for two decades.

With games like Mobile Legends: Bang Bang and Free Fire , Indonesia has become a powerhouse in mobile esports. The government recognized esports as an official sport in 2019. Professional players are now treated like rock stars, and the Piala Presiden Esports (President's Cup) draws millions of live-stream viewers, representing a complete inversion of the regime's past hostility to "gaming."