Focus on the "Dual Goal"—attracting new customers by promising superior value and keeping current customers by delivering satisfaction. 2. The Five-Step Marketing Process
The combination of products, services, information, or experiences offered to satisfy a need. principles of marketing by philip kotler ppt chapter 1
Here’s an interesting angle on (PPT summary), focusing on why this specific chapter remains so influential for students and professionals. Focus on the "Dual Goal"—attracting new customers by