* The Best Idea of All. ₹200.00. * The Homework. ₹250.00. * Crickematics! ₹275.00. Karadi Tales
Offers exclusive Kudumbashree Sharada episodes and webisodes that dive deeper into the storyline.
| Source | Type | Size | Period | |--------|------|------|--------| | | View‑through logs | 5 M sessions | Jan – Mar 2026 | | Platform B (Audio‑Podcast) | Listening logs | 3 M sessions | Jan – Mar 2026 | | Platform C (Short‑Form Mobile) | Swipe‑through logs | 4 M sessions | Jan – Mar 2026 | | Focus Groups | Semi‑structured interviews | 12 groups (8 participants each) | Feb 2026 |
The keyword indicates a specific user demand: recency and authenticity . Viewers do not want old, recycled compilations. They want the latest episode —the one released just a few hours ago.