Álvaro Gordoa is a Mexican consultant and author specializing in Imagen Pública , defined as the strategic management of the perception others form of an individual or organization. Unlike physical appearance alone, public image encompasses verbal, visual, and behavioral communication.
Stop chasing a broken, illegal scan from a random blog. Pay for the official digital version. Read it. Study the semiotic grids. And transform your identity into the image you want the world to see. alvaro gordoa imagen publica pdf downloadl best