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In 2024 and beyond, the industry is shifting to . RCS is basically MMS 2.0—high-res photos, read receipts, typing indicators, and encrypted video. Every time you send a high-definition video clip from your gallery to a friend on Google Messages or the upcoming iOS 18, you are essentially using the spiritual successor to that first MMS from 2002.
The use of MMS in entertainment and media offers several benefits, including:
For the first time, users could share "food pics" and outfit checks directly between phones.
