The local streaming service Vidio is currently the most popular service by consumption, outperforming global platforms like Netflix and Disney+ in terms of active usage.

The widespread adoption of social media and streaming platforms has significantly impacted the Indonesian entertainment industry, providing new opportunities for artists to showcase their talents and connect with a global audience. Platforms like:

Artists like , Budi Doremi , and NDX A.K.A. (a dangdut hip-hop group) are creating popular videos that look cinematic but feel local. The music video for "Sial" by Mahalini (released two years ago) remains a case study in longevity—a simple visual of a woman crying in a bathtub that resonated with broken hearts across the entire Malay world.