Indonesian drama, also known as "sinetron," has become a staple of the country's entertainment industry. Many popular dramas have been produced, featuring talented actors and actresses. Some popular drama videos include:

While K-pop has a huge following, a major trend is the resurgence of 90s/2000s Indonesian pop and rock. (vocalist of the band GIGI) recently went viral not just for his music, but for his impeccable, sophisticated style on social media—appealing to both Gen Z and Millennials.

: There is a modern trend of reviving 80s Indonesian pop. Artists like Ardhito Pramono

The endorsement landscape has shifted entirely. In 2024/2025, the most bankable celebrities in Indonesia are not necessarily movie stars; they are .

Indonesian cinema continues to shatter records, with a heavy emphasis on "elevated horror" and relatable comedies. Danur: The Last Chapter

In recent years, Indonesian entertainment has experienced a resurgence, driven by the country's growing economy, increasing internet penetration, and the rise of social media. The industry has become more diverse, with a growing number of production houses, record labels, and talent agencies.