: High growth, high share; require significant investment to maintain leadership.
This was revolutionary. It meant that a CEO’s job was not to love every product, but to act as a financial allocator, stripping resources from the past (Cows) to build the future (Stars).
: He believed strategic competition accelerates change, allowing competitive shifts that once took generations to occur in just a few years.
Mastering the Game: Lessons from Bruce Henderson’s "The Logic of Business Strategy"
