In the modeling industry, relationships are currency. A male and female model who are "dating" (or pretending to) are more likely to get joint photoshoots and brand endorsements. "Couple branding" is a legitimate strategy. Some models admit to signing "contract relationships" to boost their follower counts. This creates a meta-storyline: the audience is watching a fake romance on a music video, believing it is real, while the models are laughing about it in their dressing rooms.

Beyond the Screen: The Evolving Romantic Narratives of Bangladeshi Stars

Tisha and Irfan get legal notice for hurting religious sentiment