| Segment | Definition | Share of Market (2021) | |---------|------------|------------------------| | (Subscription Video on Demand) | Monthly/annual subscription, ad‑free (e.g., Netflix, Prime) | 58 % | | AVOD (Advertising‑Video on Demand) | Free tier supported by ads (e.g., MX Player, JioCinema) | 26 % | | TVOD (Transactional Video on Demand) | Pay‑per‑view/rental (e.g., iTunes, Google Play Movies) | 8 % | | Live‑OTT (Sports & events) | Real‑time streaming, often hybrid monetisation | 8 % |