Ben Settle - Email Players 1 - 15

Furthermore, the world has changed slightly since these issues were written (circa early-to-mid 2010s). Email deliverability is harder. Spam filters are smarter. However, Settle addressed this in later issues (#16-30), but the principles of issues 1-15 are timeless.

Here is the complete breakdown.

: If you want to move away from being a "bum rattling a paper cup" for attention and start running your business like a pro, these foundational principles are where it starts. adjust the tone to be more professional, or should I add a specific call-to-action for a product or service you're promoting? How To Write Emails In 4-5 Minutes - Ben Settle 29 May 2012 — Ben Settle - Email Players 1 - 15

Most people obsess over subject lines. Settle argues subject lines are a distraction. The real secret is pre-suasion —what happened in the email yesterday . Furthermore, the world has changed slightly since these

Email Players #1–15 isn’t a course. It’s a mindset manifesto disguised as a newsletter. Readers who implement even one tactic—like rewriting a subject line as a “personal note from a friend” or adding a single “enemy” sentence to every broadcast—often report doubling engagement within weeks. However, Settle addressed this in later issues (#16-30),