Tamil Thiruttu Masala Hot Exclusive -

Many Bollywood films now skip theaters entirely to debut on streaming apps, providing that "exclusive" feel legally.

Bollywood has a South problem. Not a creative problem (though that's debated), but a distribution problem. For a Hindi film like Jawan , Pathaan , or Animal to succeed in Tamil Nadu, it must overcome the linguistic loyalty of the local audience. Historically, Tamil audiences prefer films rooted in their own culture.