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In the digital age, few moments have had as much "butterfly effect" impact as the release of the Kim Kardashian sex tape in early 2007. While many initially viewed it as a scandal that would end a career before it started, it actually served as the foundation for one of the most successful business pivots in history. The Myth of the "Superstar 2" Can you for free
Following the scandal, Kardashian and her family strategically pivoted to build a multi-billion dollar media and retail empire. The Myth of the "Superstar 2" Following the
Most celebrities at the time would have gone into hiding. Kim, guided by "momager" Kris Jenner, did the opposite. Here is how they turned a viral moment into a corporate juggernaut: