The old argument—that audiences won't pay to see older women—has been empirically debunked. The First Wives Club (1996) was an early outlier, but today, the data is overwhelming. A 2022 study by Creative Artists Agency (CAA) and Shift7 found that films with female leads over 45 generated similar or better box office returns than those with younger leads, when controlled for budget and genre.
(2025) are explicitly tackling ageist tropes through bold, sometimes grotesque storytelling that challenges Hollywood's youth obsession. MILFTOON - Lemonade MOVIE Part 1-6 27l BETTER
There is a notable disconnect between what audiences desire and what studios provide. The old argument—that audiences won't pay to see