Kotler's STP framework is particularly relevant for museums. Segmentation involves dividing the market into distinct groups based on demographics, interests, and behaviors. For example, a museum might identify segments such as:
Audience SegmentationKotler emphasizes that a museum cannot be "everything to everyone." Effective strategy involves segmenting the public into groups: The Core Enthusiast: Frequent visitors and members. Museum Marketing And Strategy Kotler Pdf
People: The staff and docents who shape the visitor experience. Kotler's STP framework is particularly relevant for museums