Kin8tengoku (often romanized as Kin8tengoku or Kin 8 Paradise) launched in the mid-2000s as a response to the Japanese audience's fascination with Western beauty standards. Unlike mainstream JAV, which is subject to mosaic censorship (pixelation of genitalia), Kin8tengoku famously operates as an "overseas" or "internet-exclusive" label that releases content. This is because the productions are often filmed outside of Japan or are legally classified as imported adult material.