Rewe Group [better] | Primus

PRIMUS is the undisputed market leader in Austrian food retail (through BILLA and PENNY) and ranks in the top three grocery operators in most CEE countries. Its success lies in balancing local autonomy (store managers have significant leeway to stock regional products) with the immense purchasing power of the global REWE Group.

The Primus Rewe Group is redefining what it means to be a modern grocer. ✅ Local expertise ✅ Sustainable goals ✅ Digital innovation primus rewe group

Why Primus matters