Kotler !!exclusive!! -

Philip Kotler is widely regarded as the "Father of Modern Marketing." His impact on the field shifted the perception of marketing from a peripheral sales activity to a core business strategy that drives value creation. The Evolution of Marketing Theory

He argued that we have moved from:

: Dividing the total market into smaller groups of buyers with distinct needs or behaviors. kotler

To understand the depth of Kotler’s intervention, you must understand the hellscape he inherited. In the 1950s and early 60s, business schools were trade schools for production. The reigning logic was the "Production Concept": Make it cheap, make it well, and people will buy it. Philip Kotler is widely regarded as the "Father

Can People Live a Good Life in a Jobless World? | Philip Kotler make it well