The landscape for mature women in entertainment is currently defined by a "new visibility" that remains hampered by persistent ageist tropes and a significant representation gap compared to their male counterparts. While 20% of the population consists of women over 50, they represent only a tiny fraction of characters on screen and roles behind the camera.

: For the first time, female-led films reached parity (42%) with male-led films in top-grossing domestic titles.

To move from isolated successes to systemic change, the industry must adopt the following practices: