The client’s brief was simple but daunting: "We need a typeface that screams elegance, clarity, and timelessness."
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: Redrawn in 1983 by Max Miedinger to ensure weights and widths work better together as a cohesive system rather than individual additions. Refined Characteristics High x-height : Designed for better legibility at a distance. Tight Spacing The client’s brief was simple but daunting: "We