Typography has a profound impact on consumer trust. Sharp, angular fonts imply efficiency and speed but can feel cold or aggressive. Rounded fonts trigger a sense of softness and accessibility.
Designers often identify the font via browser plugins as "Easyjet Rounded Headline Regular" or "Easyjet Rounded Book" when working on app redesigns .
It maintains the distinctive "easy" personality—bold, geometric, and instantly recognizable—while being versatile enough for both headlines and body text [22]. Book Font Performance easyjet rounded book font new
If you are a designer or a branding nerd, you might want to identify specifically which typeface easyJet is using.
for the "easy" prefix, the rounded corporate font was designed to bring a friendlier, contemporary feel to their broader communication. Here is a post summarizing the details of this typeface: ✈️ The Typography of easyJet: A Modern Classic Typography has a profound impact on consumer trust
Perhaps the most controversial change. The magazine, The Traveller , switched from a multi-column serif body text to EasyJet Rounded Book for all headlines and captions. The result is a tactile, almost retro-future feel. It looks like the typography from The Jetsons —optimistic and light.
: Created by the London-based studio Dalton Maag , this custom font was designed to mirror the friendly, approachable curves of the logo while remaining highly legible in smaller sizes, such as on the easyJet App or in-flight materials. Key Features of the Font Designers often identify the font via browser plugins
Cooper Black is strictly used for the company name and logo . Its thick, rounded serifs provide the "friendly and approachable" personality associated with the easyGroup brand .