Names like (stylist for Samantha and Kajal Aggarwal) and Lakshmi Lehr (stylist for Sai Pallavi and Aishwarya Rajesh) have become brands in their own right. They are responsible for sourcing upcoming international labels (Cult Gaia, Rotate, Self-Portrait) and pairing them with handloom weaves from Pochampally and Kanchipuram.
The influence of social media has also played a significant role in shaping the fashion choices of South Indian actresses. With millions of followers on Instagram and other social media platforms, these actresses have become style influencers in their own right. Their fashion choices are often scrutinized and emulated by their fans, who look up to them for inspiration.