Edicion Pdf Edition%29 17th Ed [2021] — Principios De Marketing Kotler 17

: El uso de medios digitales y sociales para interactuar con los consumidores modernos.

The text is divided into sections that guide readers from basic concepts to advanced strategies: Defining Marketing : El uso de medios digitales y sociales

This edition is built around the innovative concept of building vibrant, interactive communities of consumers. Key themes include: Google Books Customer Value-Driven Strategy : Creating and capturing value for target customers. Digital Engagement : El uso de medios digitales y sociales