The mid-summer heat of July 29th was stifling, but for Lilly Hall and Justine Jakobs, the atmosphere at the neighborhood block party was even more tense. Lilly, a high-powered attorney with a calendar synced to the second, lived a life of organized chaos. Justine, a free-spirited yoga instructor and herbalist, lived by the rhythm of the moon and the whims of her three toddlers.
Two of the faces most closely associated with this rapid evolution are and Justine Jakobs . Both mothers, both entrepreneurs, and both fierce advocates for a more collaborative parenting culture, they’ve helped shape Momswap’s identity, voice, and vision. In this feature we sit down with them to uncover the story behind the swap, the challenges they’ve faced, and the roadmap they see ahead. momswap 24 07 29 lilly hall and justine jakobs