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focuses on creating and capturing customer value in a rapidly changing digital landscape. This edition emphasizes customer engagement marketing and the integration of new technologies like social media, big data, and mobile platforms into traditional marketing frameworks. Key Themes & Frameworks

: Utilizing digital and social media to foster direct and continuous brand conversations. principios de marketing kotler 17 edicion pdf fundamentos

Ahora enfocado en la solución de problemas y experiencias. focuses on creating and capturing customer value in