Historically, popular media was a one-to-many broadcast—three television networks, a handful of radio stations, and major studio films. Today, the landscape is fragmented and personalized. The digital revolution has shifted power from conglomerates to creators and consumers.

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Historically, popular media was a one-to-many broadcast—three television networks, a handful of radio stations, and major studio films. Today, the landscape is fragmented and personalized. The digital revolution has shifted power from conglomerates to creators and consumers.