Predicting media is foolish, but trends point to several likely outcomes.
To understand the present, we must honor the past. The concept of "mass entertainment" is a relatively modern invention. wwwxxnxxxcom
For creators and industry professionals, the landscape is both terrifying and exhilarating. Those who understand the new rules—short attention spans, platform-specific formats, direct fan engagement, and the power of community—will thrive. Those who cling to the old mass-media model will be left behind. Predicting media is foolish, but trends point to