to share employment law updates, salary and benefit guides, and testimonials regarding their recruitment consultants. Career/Business (2024)

: Her philosophy in 2024 is that "niches are overrated". Instead, she encourages creators to make their personal brand

: Reflecting a growing trend among influencers, Ashley Kate has started to focus more on sustainability and social responsibility. Her content now frequently includes eco-friendly lifestyle tips, support for social causes, and collaborations with brands that share these values.

In 2024, Ashley Kate signed only four major brand deals, compared to twelve in 2022. However, each deal is an equity or revenue-share agreement rather than a flat fee. Her partnership with a rising project management software startup, , includes a lifetime royalty on every new user who signs up through her code.

: Sharing "Day in the Life" features and unscripted employee videos to showcase company culture and build trust.

As she wrote in a recent newsletter (sent to 340,000 subscribers): "2024 is the year we stop performing for the algorithm and start building for ourselves." If the numbers are any indication, she has succeeded.