Indonesia has emerged as a global leader in the modest fashion industry, recently ranking as the modest fashion destination worldwide in 2025. With approximately 240.62 million Muslims, the country is the largest consumer of modest fashion in Southeast Asia. The hijab in Indonesia is more than a religious garment; it is a multifaceted symbol of faith, individual empowerment, and cultural identity that has evolved from a controversial symbol to a mainstream lifestyle choice. Cultural & Social Landscape
On the other side, some Salafi-oriented groups argue that the purpose of hijab is to not attract attention. They view bright lipstick, elaborate drapes, and tight blazers under a hijab as violating the spirit of khimar . They coin the term hijab syar'i (sharia-compliant hijab—loose, thick, long) to distinguish themselves from the fashionistas. Indonesia has emerged as a global leader in