Then there is the phone. Her phone is a different beast than mine. My screen is utilitarian: news, weather, work emails. Hers is a living anthology. At 11 p.m., she will suddenly whisper, "You have to see this," and hand me a two-minute video of a librarian in Ohio reviewing a 1977 cookbook with a deadpan seriousness usually reserved for Supreme Court arguments. Or she’ll read aloud a Twitter thread about the ecological impact of glitter, her voice rising with indignation and delight. Her media is a conversation—with strangers, with creators, with me.
✅ (If not, viewers will bounce.) ✅ Does it include at least one emotion word? (Shocking, hilarious, devastating, wild.) ✅ Would a stranger understand it without the thumbnail? (Thumbnail + Title = 1 unit.) ✅ Is it shorter than 70 characters for YouTube? (Longer titles get cut off on mobile.) ✅ Does it avoid “Episode 12” as the first words? (Nobody searches for episode numbers.) ✅ Did you read it out loud without stumbling? (Awkward phrasing kills clicks.) ✅ Does it promise a specific benefit or feeling? (Not just “My thoughts on X.”) video title my wifes hot mom11 eporner verified