: The U.S. remains the world's largest E&M market ($649 billion), while China and developing markets like India and Indonesia are seeing the fastest growth, with CAGRs exceeding 7.5%. Sector Highlights Key Insight Video Streaming (OTT) Sustained Growth
The days of "mass media" creating a single shared cultural experience are largely over. Audiences have fragmented into niche communities based on specific interests, age, and culture.